I am really passionate about giving people gifts. I’m not ashamed to admit that it is one of my most loved things about this time of year. Along with the reruns of Love Actually. And the fairy lights. And the prawns. And the pavlova. And ham. Okay, there’s a few other things.
There’s been some restrictions invoked around this gift giving this year. But it hasn’t really stopped me. I’ve just gone overboard in other areas. More presents for other people. I’ve been baking gifts. And sewing gifts. It’s all happening.
I get that there’s things about Christmas gift-giving that annoy people. There’s the crowds at the shopping centres. The horrendous traffic and car parking rage nightmares. I can see how holiday commercialism is really ruining Santa’s image. And then there’s the irresponsible consumption of plastic toys that may only be used once and then lost under the bed for all eternity.
Whilst some components of gift giving may be the materialistic product of commercialism and a capitalist society. It is way more fascinating than that. Gift giving is a surprisingly complex and important part of human interaction. It helps us to define relationships and strengthen bonds with our friends and family.
And that’s what I love about the gift giving. It’s like doing a service to a relationship. If you were to say to me that I wasn’t able to give you a gift because you’re going minimalist this month, or your children won’t remember Christmas at this age, then I don’t get to experience the process and connection to you that gift giving provided. I’m not encouraged to think about you and think about things you like and enjoy. You prevent me from experiencing the joy of engaging in these activities. Activities that help me to reflect on you and on our relationship with gratitude and appreciation.
The social value of giving has been recognised throughout human history. For thousands of years, some indigenous cultures have engaged in the ‘potlatch’, a complex ceremony that celebrates extreme giving. Although cultural interpretations vary, often the status of a given family in a clan or village was dictated not by who had the most possessions, but instead by who gave away the most. The more lavish and bankrupting the potlatch, the more prestige gained by the host family.
Some researchers believe evolutionary forces may have even favoured gift giving. Men who were the most generous may have had the most reproductive success with women. (Notably, the use of food in exchange for sexual access and grooming has been documented in our closest ape relative, the chimpanzee.) Women who were skilled at giving — be it extra food or a well-fitted pelt — helped sustain the family provider as well as her children.
People who stop giving gifts lose out on important social cues, researchers say. The people who are on our gift list tell is who the important people are in our life. It gives us an opportunity to take stock and evaluate just where our social relationships are at. But the biggest effect of gift giving may be on ourselves. Being able to give to others has been shown to reinforce our feelings for them and makes us feel effective and caring.
Gift giving is a practical exercise, but also a psychological one. A 2006 study by neuroscientists at the National Institutes of Health found that the giver experiences both an increase in their dopamine levels and an activation of parts of the brain that are attuned to the joys of social interaction. It really does make us happy.
Better to give than to receive, gift-giving is also an act of altruism — unselfish concern for the well-being of others. When we give without expecting anything in return, we are improving our psychological health.
And there is an enormous sense of satisfaction when we see a positive expression on the face of a loved one we’ve just given a gift to. A way to express feelings, giving reinforces appreciation and acknowledgement of each other. The feelings expressed mainly depend on the relationship between giver and recipient.
So, I probably went a bit overboard on the presents again this year. But I’m not concerned about it and I hope no one else is. The gift thinking, gift shopping and gift creating process has only reinforced for me is the amount and quality of important relationships in my life. And as a result I feel very connected to these special relationships and people.
That is the best gift.